We finally have confirmation Ferrari is considering building a utility vehicle from CEO Sergio Marchionne himself, Bloomberg reports.
“It will probably happen but it will happen in Ferrari’s style,” Marchionne said during a conference call on Wednesday. “That space is too big and too inviting, and we have a lot of customers who will be more than willing to drive a Ferrari-branded vehicle that has that king of utilitarian objective.”
About a month ago, there were reported rumblings from within the company, but no official word. At this point, we can be fairly confident that a tall GTC4 Lusso or something similar is on its way in a few years.
A Ferrari SUV would probably bring in enough money for the Italian supercar maker to pave the streets of Maranello with gold; doubling sales and profits wouldn’t be out of the question given the number of exotic-car owners who want an even more exclusive SUV than their proletarian Cayennes and Range Rovers.
Making an SUV in “Ferrari’s style” means it’ll resemble or share a similar purpose with the Lamborghini Urus. These two manufacturers have supercar reputations to uphold of course, so superior handling and speed compared to the rest of its ilk feels like a requirement. In the future, Ferrari could find itself operating under stricter fuel-efficiency and emissions rules if this plan of boosting production with an SUV becomes reality, too.
An SUV isn’t a sure thing from Maranello quite yet, but with everybody else getting in on the “utility vehicle” money bath, it makes a whole lot of business sense.